The Design Files Open House< Back to all projects
Melbourne and Sydney readers of Australia’s most successful and respected design blog, The Design Files converged at the annual Open House (s) to experience the ultimate stylised Australian home.
In it’s third year, Hawthorn played host to the Melbourne Open House whilst Surry Hills was the location of the inaugural Sydney Open House. Both locations inspired local and International design enthusiasts and the Open House concept is fast becoming the most dynamic retail activation of its kind.
The Project Agency continues to partner Lucy and the Open House concept and were again engaged to manage the National Publicity campaign for this exciting project.
Press highlights include: Double page features in Sunday Style – Melbourne and Sydney, Real Living, Inside Out a three page feature in Renegade Collective with various print items yet to be published and not to mention and extensive online presences supported by Broadsheet, Three Thousand, Homelife, Daily Addict and many others.
Whilst we continue to document the success of the publicity campaign we estimate the editorial value to be in excess of $2 million dollars and circulation in excess of 5 million people reached in print alone.