The Project Agency


My Habbot 2016 Publicity

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The habbot footwear collection is a luxury range of Italian leather shoes designed by Annie Abbott in Melbourne and manufactured in Italy. habbot shoes combine a charming French-inspired approach to design, with superlative Italian craftsmanship. The brand launched its debut Autumn Winter collection in February 2011 and now boasts two Melbourne city boutiques and an internationally accessible online store.


In 2016 The Project Agency was appointed by habbot to facilitate the publicity campaign surrounding their latest project - myhabbot. This project aimed to enable customers to customise the footwear range by offering the client climate control over a 4 step design process that allowed for a multitude of finished pieces tailored to the aesthetic and style of the wearer.


The Project Agency is very proud to be a part of this fashion-forward customisation concept.

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