habbot designs are based on a philosophy that melds classic shoe styles with a colourful palette and contemporary treatment. This unique aesthetic, combined with tailored artisan craftsmanship, has seen the brand reach amazing success on the Australian fashion circuit and beyond.

In 2016, designer Annie Abbott decided to take the concept of tailoring one step further by introducing MyHabbot, a customised platform which, through a series of steps and guides, allows the customer to design their own classic brogue.

The Project Agency was delighted to manage creative collaborations and the publicity campaign.