The Assembly Hall Showroom is the expression of Jessica Bettenay’s compelling love of interiors, food and life. This airy, light filled space in Melbourne’s Kensington, houses an ever-evolving assortment of items curated from around the globe. It aims to create a destination where consumers and designers can custom order a variety of items to uniquely fit their space.

The Project Agency created a launch strategy to assist The Assembly Showroom in its launch activities across both a publicity and guest list management capacity.