A collaboration between great friends Marisa Sidoti & Joceline Godfrey MUTHER OF ALL THINGS was born from the desire to create WET FASHION for the modern day surf diva, drawing on inspiration from their surf culture lifestyle and home town Byron Bay.

Emerging onto the fashion scene in late 2010, MUTHER OF ALL THINGS appointed The Project Agency to manage the launch event including RSVP list management and media.