In a new take on consignment, Gertrude Street staple Megan Park has joined forces with fellow local label habbot by offering a shop-in-shop concept to the iconic footwear brand for an indefinite period of time. Both designers are synonymous with high-quality products that depict classic designs with quirky elements so it is a very symbiotic relationship.

Sharing a physical retail space in this way is a relatively rare concept that sees both brands able to introduce their aligned audience to the others'. The Project Agency is delighted to work with these brands to help communicate the concept and its benefits via the facilitation of ongoing publicity opportunities.